Timeless
Iconography
The original Fiat 500 reborn as bespoke furniture.
Designed for the connoisseur.
The Soul of
La Dolce Vita
Icon-F is not simply furniture; it is a contemporary expression of Italian heritage. Inspired by the timeless design of the Fiat 500, an icon that shaped everyday life in Italy, Icon-F recreates its spirit through officially licensed, full-scale functional creations.
Rather than restoring vintage vehicles, Icon-F reimagines the icon from the ground up, combining authentic design language with modern engineering, lightweight materials, and professional functionality. Each piece preserves the emotional soul of the original while transforming it into a functional platform for hospitality, events, and luxury spaces.
What emerges is not a car, but a living symbol of Italian lifestyle, where design, craftsmanship, and experience meet.
A Meticulous
Transformation
Production
In partnership with Fiat – Stellantis, each Icon-F unit is produced from scratch under official license. The iconic proportions and design language of the Fiat 500 are faithfully recreated, while the structure is engineered to meet contemporary functional and professional requirements.
Assembling
Each unit is carefully assembled using a combination of original Fiat components and custom-engineered parts. This phase integrates the structural core, body elements, and technical systems, ensuring precision, reliability, and compatibility with hospitality and event environments.
Personalization
Every Icon-F project is bespoke by design. Materials, finishes, layouts, electrical predispositions, and functional configurations are customized according to the client’s needs, whether for hospitality, airports, cruise ships, events, or brand collaborations.
Delivery & Rental Services
Once completed, the Icon-F unit is delivered ready for operation or made available through rental and temporary installation services. Icon-F supports clients with logistics, setup, and deployment, ensuring seamless integration into premium spaces, events, and hospitality venues.
Engineered
Iconicity
While the exterior preserves the authentic character of a timeless Italian icon, the structure is engineered with contemporary precision.
Each Icon-F unit is handcrafted in Italy and designed to meet professional hospitality requirements, combining structural reliability, functional flexibility, and strong scenic impact.
Icons of
Industry
See how world-renowned brands leverage the charm of the Fiat 500 to create unforgettable customer experiences.
Malfy Gin
A bespoke mobile bar designed for premium gin tasting. Features integrated cooling and custom blue finish.
"A masterpiece of Italian design that transformed our brand presence."
La Spesseria
A mobile deli counter bringing authentic Italian flavors to the streets with a retractable awning.
"A masterpiece of Italian design that transformed our brand presence."
Alfredo alla Scrofa
Serving the legendary Fettuccine Alfredo from a custom-engineered heating station unit.
"A masterpiece of Italian design that transformed our brand presence."
Commercial Structure
Bespoke Branding
Your brand identity applied directly to the bodywork using automotive-grade decals or hand-painting.
- Logo placement
- Pantone matching
- Custom plates
Fleet Leasing
Flexible financial solutions for hotel chains and corporate campuses requiring multiple units.
- 24/36 months
- Maintenance included
- Global logistics
Events & Rental
Temporary deployment solutions for trade shows, weddings, and pop-up activations.
- Setup service
- Daily rates
- Insurance included
White Glove
A dedicated account manager to handle everything from design consultation to final installation.
- 3D visualization
- Site survey
- Priority slot
The Art of Texture
A curated library of finishes inspired by the golden age of Italian design. Tactile, authentic, and endlessly customizable.
Pelle Frau® Leather
Cognac & Tobacco Tones"Colors that echo the 1960s Riviera."
Carrara Marble
Tuscany Sourced
Canaletto Walnut
Matte Finish
AISI 304 Steel
Hand-Brushed
Tempotest® Fabric
Weather ResistantYour Icon Awaits
Crafted in Italy. Designed by you.
Open Configurator